SUMMARY: No matter what industry you are in, if you are a B2B marketer you will find a stealable idea in this Case Study. Includes details on online marketing tactics such as:
- Why three niche Web sites are better than one big one
- Making quoted pricing access "instant"
- How to beat pricing wars online
- Offering multiple quote-path choices
- Quarterly "what went wrong" email to non-buyers
Plus, we especially enjoyed the PPC search marketing tips.