SUMMARY: Postal mailing a printed survey is a thing of the past. Now researchers are sending out broadcast emails instead. This useful tutorial explains:
a. Incentives: What do you have to offer to get responses?
b. Subject lines and From addresses that get email opened
c. Message copy that works
d. List rental tips
e. Metrics & tips on results to expect
Includes a sample of a Procter & Gamble survey email.