SUMMARY: This Case Study will be fascinating to everyone involved in paid
search marketing. The folks at MyCorporation.com reveal the 5
lessons they learned (including how to cope with fraud and
trademark abuse) when they switched from buying banners to buying
search text ads.
Plus, you will also hear how they revamped their email newsletter.
Before it produced almost no direct sales. Now 1% of recipients
buy within 30 days.