SUMMARY: 'Marketing to Women' book author Martha Barletta has researched the very different ways men and women shop, use email, and react to marketing messages. Our in-depth article based on her findings includes:
Factor #1: How to maximize word of mouth
Factor #2: Women seek "the perfect answer"
Factor #3: Add "people" to your creative
Factor #4: Test milestone marketing
The sexes are different in more ways than you thought.