SUMMARY: Just to be clear, we are not advising that you stop offering white papers and/or webinars to entice prospects. These two classic B2B offers work just fine.
However, you should consider adding a Buyer's Kit offer to your mix as well. Find out how Atomz's Seth Brenzel invented his Kit offer, how he promotes it, and what sorts of results he is getting.
BTW: This Case Study also includes test results from landing pages that include regular site navigation links vs. landing pages without links.