SUMMARY: You have to admire Cynthia Mackey. When she sliced off 10% of her
traditional media buying budget to try out Internet marketing as
well, she did not rely on one set of test results.
Instead she made her money work extra hard: Running five different
types of online tests from email subject lines, to various banner
buys, to paid search engine placements. She shared all of her test
results with us for you to learn from too.
Includes data on ticket site clicks from TV & radio versus percent
driven by online campaigns.