SUMMARY: You may want to forward the link to this Special Report from MarketingSherpa to whoever heads up your own customer service department. Experts Marylin Rudick and Leslie O'Flahavan visited service centers across America and collected hundreds of real-life email replies to create it. Includes:
a. What are the biggest email problems and why do they occur?
b. Five specific tactics to improve your email
c. Three ways to measure customer service email effectiveness
It is a fairly quick read. Hope you find it useful.