SUMMARY: Trying to make money with content online? Hear how Tim Carter of Ask The Builder, formerly an entirely ad-supported site, has launched a profitable eDoc business selling short PDFs to visitors.
He has discovered a few keys to getting more visitors to convert to buyers, including great online copywriting, carefully-placed colorful ads, and offering highly specific short content instead of longer ebooks.
(BTW: You may have heard of Carter back when he was profiled in the best-selling 1998 business book, 'Striking it Rich.com.' Now learn how he kept making money, despite the dot-com bust.)