SUMMARY: This is the story of a marketing campaign that TANKED, and then
two years later out of the blue became a huge success. Call it
"viral marketing whiplash."
BTW: The folks who ran this campaign are the same ones who did the
now infamous whack-a-flack campaign, which was an instant hit.
Find out what they learned from their follow-up campaign. Includes
daily data showing how visitor numbers grew in a bell-curve.