SUMMARY: $2.3 billion uniform sales and rental megalith Cintas Corporation has more than 500,000 business customers, but until May 2001 they did not have any email addresses for them.
Learn how the ecommerce team jumpstarted an email alerts program for customers that consistently brings in higher-than-average results. Lots of best practices in action.
This Case Study includes detailed metrics comparing a similar campaign sent to big businesses versus small businesses. Yes, creative samples also included.