SUMMARY: It is easy for we "serious" marketers to sneer a bit at the guys selling "how to get r*ich on the Internet" stuff. Don't you ever secretly wonder if there's something you could learn from them? No matter how traditional and snooty your company is?
During the course of our research to create this Case Study, we learned five lessons that have already helped us out tremendously. Now it is your turn. Yes, this includes some (very) useful metrics.