SUMMARY: Can you imagine if you called up the reporters who cover your marketplace, and they all said they had never heard of you, or they thought you had gone out of business?
That PR nightmare is exactly what happened to MAPICS, a 20-year old software firm serving manufacturers. Learn how MAPICS fought back, grabbing column inches from competitors like Oracle and SAP.
No, MAPICS did not stage any dramas or launch any revolutionary new products. Instead they relied on rock-solid PR best practices that you can emulate in order to get more press attention as well.