SUMMARY: Almost everyone surveys their customers occasionally to find out
how they are doing. Business cleaning company Jani-King is in
an incredibly competitive marketplace, so they decided to survey
How do you get clients to answer a survey that frequently? This
Case Study provides great advice. Best bit: Jani-King's emailed
surveys are in the body of the email itself, so recipients do not
have to click over to a Web page to answer them.