SUMMARY: Seth Romanow, HP's Director of Worldwide eBusiness Research & Metrics, oversees the gathering and analysis of a profoundly huge amount of data from HP's site. Then once a week he gets together with his analysis team to make little tiny incremental site changes based on this data.
Over the past year, these little changes have doubled the site's visitor-to-buyer ratio and added millions to HP's sales. Not bad. Learn how he Romanow's team has done it: