SUMMARY: "It looked like a heavy metal band's site," Chipotle's email manager Joe Stupp describes the restaurant chain's Web site before its big revamp this summer.
Even with a bad site, they got a heck of a lot of visitor email. They focused their revamp and subsequent email marketing campaigns on taking advantage of it. If you copywrite email marketing campaigns, you will enjoy the sample copy in this Case Study. If you are in charge of email customer service, you absolutely have to check this thing out.