SUMMARY: Launch an ad-based publication in mid-2001? Was Jeff Giesea out of his
mind? Not out of his mind, but onto something. By focusing on high-quality
editorial, he was able to attract valuable readers, and where the readers
are the advertisers will be.
Now his first publication, FierceWireless is sold out two months
in advance. Read about Giesea's "virtuous circle" of content publishing,
and what he learned along the way, on the path to profitability.