SUMMARY: Last summer when it seemed like every Web site on earth was adopting the subscription business model, online subscription pioneer Hoover's stopped offering them.
Instead they decided to focus on selling $1,995 and up site licenses to small and mid-sized businesses. "Why not to the Global 2000?" we asked. Find out the answer in the Case Study below.
Plus, if you are a B2B marketer for another industry, we recommend you read this Case Study because there's some great advice about why you should never rely solely on Web-site forms to generate leads because the telephone still rules the day...