SUMMARY: It seemed like the ultimate no-brainer marketing deal. Outward
Bound instructors were going to give all their students a list of
equipment required for a course, plus a link to the official
Outward Bound online store to purchase it at. Which would be
powered by outdoor "gear" eretailer Altrec.com.
Why did it not generate killer sales? Altrec.com CEO Mike
Morford has some theories, plus tips for other retailers who want
to try online partnerships.
This Case Study also includes interesting demographic notes on how
the outdoorsy/sportsy crowd is taking over America's wealthier