SUMMARY: Almost every B2B marketer has been in this same situation: it is one week before the big trade show where you plan to have a booth, and at the last minute the show organizers send you a mailing list of pre-registered attendees.
What can you do with that list quickly and cheaply to maximize your booth's effectiveness?
Software marketing expert Margaret Herndon decided to run a quick test. She sent a "visit-our-booth-to-win-a-Palm" offer to 50% of a list, and a "visit-our-Web-site-first" offer to the other 50%.
Want to know which half produced more sales leads?