SUMMARY: Everybody has been talking about the subscription-based Web site
business model like it exists in a vacuum. Do you really
have to choose between ad sales and subscriptions?
Here is the story of a site that chose both. Yes, it is
Note: This Case Study is *packed* with info, including how to sell
group subscriptions versus marketing single subs. It runs 7 pages
long when printed. We advise you to save your eyes and do just
that: Print it out before reading. (This may be against our best
interests as publishers...