SUMMARY: Our Publisher Anne, who wrote this know-how article herself, would like to thank all the readers who emailed in such nice notes about it when it appeared in our sister-publication ConsumerMarketingBiz last Thursday. Plus, she swears to never use the "A" word again.
If your site runs an, erm, marketing partner program, definitely check this Guide out. Includes:
-> The three critical trends in partnership marketing
-> How to work with "mid-tier" partners and "super affiliates"
-> Tips on hiring the right partner manager
-> Mistakes commonly made on the commission-level...