SUMMARY: Every experienced marketer on this planet will tell you -- testimonials make a huge difference in sales (or opt-in registrations), especially online. This detailed article gives you specific hands-on tactics to gather and use testimonials that work, including:
a. The difference between "solid" versus "lousy" testimonials,
b. How to elicit solid testimonials with an online survey,
c. Driving traffic to your online testimonial survey,
d. Alternate ways to gather testimonials, e. "Fixing" testimonials, f. Getting permission to quote someone,
g. How to use testimonials on your Web site. Note: Although this is written specifically for marketers in the content and...