SUMMARY: Do you have to juggle multiple sales channels? When Kathy Bankerd joined the Company as VP ecommerce in June 2000, she was given two clear-cut missions:
1. Continuously bring all company Web sites up to a higher level, driven by Best Practices, so no competitor could ever outdo them on the Web again.
2. Smoothly mix multiple sales channels -- dealer sales, third-party online store sales, and the Company's own online direct sales -- for maximum profits, greater customer choice, and without confusing or annoying anybody. Hear how she managed to keep all the sales channels happy, and grow online revenues in...