SUMMARY: Although BOMBAY SAPPHIRE is famous brand of gin, parent-company Bacardi Global Brands Inc. didn't put up a public Web site for the brand until just six months ago.
Gary Chau, Global Manager for Online Marketing and ecommerce, explains, "We went through a lot of thinking . You see a lot of brochureware out there. Yes you can spend a little money and do that, but what extra value does that provide to us? We wanted to fully integrate offline into online at the end of the day." Hear how he managed to pull it off on a tight budget.† (Includes...