SUMMARY: This fall's 2002 budgeting season is one of the toughest many online publishers have ever faced. How do you project numbers in a marketplace that's changed so rapidly in the past 24 months? And, how do you forecast expectations for revenue streams, such as online subscriptions or wireless ads, which you didn't even have a year ago?
We pulled Belo Interactive's VP Sales Wes Jackson out of one of his own budgeting meetings last week to find out what he's projecting, and how he plans to keep online ad sales growing despite the economic downturn. Belo is one of the...