SUMMARY: Otis Elevator is one of the most famous brands in the world, with customers in more than 200 countries. Scott Gaskill, Senior ecommerce Manager, says, "Otis' presence is second only to Coke."
How do you take a giant 150-year old B-to-B marketing company, known for printing lengthy four-color brochures, and turn it into a global e-company? It's not easy. (Note: if you have to convince far-flung sales, marketing or other divisions that they should participate in your Web site initiative, this Case Study is absolutely worth reading.)