SUMMARY: Some mainstream marketers don't take DRTV (direct response television) advertisers very seriously, because infomercials and QVC plugs can seem kind of chintzy compared to a glamorous Madison Avenue branding campaign.
But, at $2 billion a year, the DRTV industry is bigger than you may think. Plus DRTV marketers are very, very good at measuring results and learning exactly what works and what doesn't, because they don't have the luxury of big branding budgets -- every single dollar they spend has to make a profit. This Case Study reveals what you can learn from the #1 best of them online. It's...