SUMMARY: According to a September 2001 study by iProspect, 97% of Fortune 100 company Web sites are difficult to be found by search engines -- and 45% don't even use meta tags, which are the most basic form of optimization. These figures indicate many companies are doing an astonishingly bad job at optimization -- even though 85% of all online visitors rely search engines to find sites. So why aren't companies using outside consultants and optimization firms to help them?
This article is a must-read for all marketers getting ready to budget for 2002. Learn the reality behind the five myths....