SUMMARY: If you construct Web landing pages to gather sales leads from marketing campaigns, you definitely want to read this Case Study. NASA's Director of Marketing Michael Weingarten has learned things from his lead generation campaign that could affect everyone -- no matter what you are marketing. His goal was to get hundreds of US companies to volunteer for product development partnerships that could cost (and ultimately make) them millions. To do that he collected leads from a special Web site using three different tactics.
Click below to learn what they were, and which tactic did the best (Guess what? The winner...