SUMMARY: Everyone knows female Web surfers love community. It's genetic. Women are far more likely than men to enjoy writing, sharing information and reaching out a helping hand. Sites with predominantly female traffic have taken advantage of this from day one of the Web.
But once you have lots of women (and ok, unusually communicative men) visiting your site's community section, how exactly do you make money from it?
Hear how marketers at MarthaStewart.com maximize sales from their site's community area.