Everyone who is trying to get their Web site visitors to sign up for a newsletter should read this very brief -- yet valuable -- news item.
When it comes to gathering opt-in subscriptions for your house newsletter, Debbie Weil President WordBiz.com, has found success is all about Location, Location, Location. Two weeks ago, Weil moved her opt-in form from the lower left to the upper right of her home page. The percent of visitors opting-in literally doubled overnight.
Now Weil is adding the opt-in box to the upper right corner of every single page of her site. She says, "When it comes to e-newsletters, the devil is in the details!"