Mar 29, 2001
SUMMARY: This short article falls under the realm of Common Sense Marketing -- the kind of common sense we all wish we had and all too often forget about. You know that most sales prospects need to hear about your offer multiple times before they bite. So why not use an ecourse to dangle it in front of them? || |
"There's an old marketer's tale that it takes at least seven contacts before a person is fully primed to buy from you," says Monique Harris, publisher of SellYourBrainFood.com. Many online marketers achieve these repeated contacts by offering a free newsletter to sales prospects.
However, in these days of email in-box overload, consumers and business execs alike are increasingly wary of signing up for more ongoing newsletters. So, Harris turned to another repeat-contact tactic when promoting her book, "Make Your Knowledge Sell" -- a free eCourse. She simply took a sample chapter from the book, divided it into seven sections and set up a timed autoresponder which would email out one section a day for seven days to anyone who requested it. Harris says this tactic made her more sales than simply offering a sample chapter in one download would have.
Will this work for others? Entrepreneur Marcia Yudkin told us she borrowed this idea from Harris in order to promote an email newsletter and it's definitely been successful. So it's probably something you should test.
To take Harris' eCourse send a blank email to: firstname.lastname@example.org