Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Mar 29, 2001
How To

Schmooze Sales Prospects With a Free eCourse

SUMMARY: This short article falls under the realm of Common Sense Marketing -- the kind of common sense we all wish we had and all too often forget about. You know that most sales prospects need to hear about your offer multiple times before they bite. So why not use an ecourse to dangle it in front of them?
"There's an old marketer's tale that it takes at least seven contacts before a person is fully primed to buy from you," says Monique Harris, publisher of SellYourBrainFood.com. Many online marketers achieve these repeated contacts by offering a free newsletter to sales prospects.

However, in these days of email in-box overload, consumers and business execs alike are increasingly wary of signing up for more ongoing newsletters. So, Harris turned to another repeat-contact tactic when promoting her book, "Make Your Knowledge Sell" -- a free eCourse. She simply took a sample chapter from the book, divided it into seven sections and set up a timed autoresponder which would email out one section a day for seven days to anyone who requested it. Harris says this tactic made her more sales than simply offering a sample chapter in one download would have.

Will this work for others? Entrepreneur Marcia Yudkin told us she borrowed this idea from Harris in order to promote an email newsletter and it's definitely been successful. So it's probably something you should test.

To take Harris' eCourse send a blank email to: tims@sitesell.net

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.