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Join Our Research Team at DMA 2014
Feb 08, 2001
Blog Post

WSJ.com Markets Subscriptions Through a Teasing Personalized Email Service

SUMMARY: No summary available.
It's a fiendishly clever campaign. Now anyone can sign up to get a totally free personalized daily email from WSJ.com featuring the latest headlines on up to 10 companies of your choice. You can even choose what time of day you'd like to receive it. Only, as each daily email explains, there's a catch:

"Your news includes the five most recent headlines on each company. To read these articles -- and get additional online news from The Wall Street Journal 24 hours a day -- subscribe to WSJ.com. Start a free trial now."

Is it working? Anecdotal evidence suggests so. In fact Jennifer McDonald, Sr Manager of Corporate Marketing for Strategy.com (the company that powers this personalized email for WSJ.com) told us, "I'm becoming a paid WSJ.com subscriber now. I was just so tired of getting interested in the stories but not being able to read the whole thing."

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