People are making more international telephone calls right now, it seems. Apparently, it has something to do with that big sports thing going on in Australia at the moment. In order to exploit this, and knowing that, for most people in the UK, such calls are jolly expensive, online telephone company Quip.co.uk are currently offering a 30-minute international call for one penny to anyone who registers at their Web site.

How’s it doing? So far so good, says Quip’s Tricia Tomiyoshi-Marsom – hundreds of new users signed up on the first day before any marketing took place (thanks to good old word-of-mouth). In fact, the promotion should have ended yesterday but it has been so successful that Quip have decided to extend it for a further week.

Of course, what’s REALLY important with promotions like this is how many of the new users it has encouraged come BACK after they’ve had their (almost) freebie.