Sometimes the simplest things can make tangible difference in the profitability of your Web site. Visiting SeekingCapital.com’s home page took us back to basics and reminded up how important they are. Their site isn’t ready yet. But, instead of putting up a “under construction” sign (a big Net no-no) or nothing at all (an even bigger no-no), they put up an elegantly simple page consisting of their logo, contact info and a sign-up box for visitors to add their email addresses to the launch notification list.
This little sign-up form is something every business should have on any unfinished sections of their site. In fact email newsletter publishers recommend you start collecting opt-in email names a few months before you start a new service! So, do you have a pending new product or service announcement? Add a sign-up form for news about it on your site today.
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