Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
May 23, 2000
Article

LifeMinders.com & Phase2Media Bring Offline Advertisers to Online Space

SUMMARY: No summary available.
Having already partnered for ads with PETsMART.com and Homewarehouse.com, LifeMinders.com earlier this month teamed with NYC Internet ad-sales and marketing firm Phase2Media to serve offline advertisers.

Herndon, Va.-based LifeMinders.com (whose personalized email reminders keep more than 13.5 million customers aware of important dates) has been waiting for offline advertisers “to take notice of low-cost distribution on the Web,” says VP of Marketing Melissa Radin.

And LifeMinders.com isn’t just going after any old offline company –- it wants the biggest (see its BellSouth deal!). “Clearly, as companies like Wal-Mart and Home Depot go online, you sort of look out there and say, ‘These are marquee clients that we want to get,’” Radin tells us. “You go through the wish list: What kind of [bricks & mortar] company will eventually bring their client base to the Internet?

“Our strategy is not to forget the dot-coms,” she says. “We still think there will be tremendous advertising sales to online companies. We see no evidence of online companies that advertise cutting back. We just know we have to do both.”

Radin’s Tips: “We find there is more relationship-building with an offline company than with an online company.” Chasing traditional, offline companies also “changes the way our sales force works. While we haven’t sponsored a golf tournament in the past, maybe we should now. Where do those guys go?”

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.