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Join Our Research Team at DMA 2014
Apr 28, 2000
Article

Attention Shoppers: It's BN.com's Radio Station

SUMMARY: No summary available.
How cool is this marketing campaign? Now you can "tune in to hear full-length songs and audiobook excerpts [from BN.com] while you shop online. And no matter where you go on the Net, you can keep on listening." Pick your choice of 16 music styles from Alternative to World and hey, get audio ads for BN.com tossed in for free!

While you're there, also check out BN.com's eBooks section which is now selling RocketEdition versions of consumer and B-to-B subscription products such as the NY Times Book Review and G2 News Client Server News ranging in price from $20 to $595 year. Plus, note how their B-to-B product listings cross-link with NorthernLight.com, to sell individual news items (including old BusinessWire releases) on similar topics.

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