| SUMMARY: Consumer marketers rank house email, SEO and paid search the highest for return on investment. Many marketers plan on boosting budgets for these online tactics this year, with display ads taking the biggest hit. |
Benefits include:
|
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
|
|||
|
|||
|
Marketing Research Chart of the Week:
New every Tuesday
These findings are consistent with SEMPO's State of Search Survey last year. And it still amazes me that the perception of paid search is that it delivers better ROI than SEO when our experience with clients is exactly the opposite. Wonder if it is just because more people are using paid exclusively over SEO (due to lack of knowledge or ability to implement SEO); because the CPC model is inherently easier to track and tie to ROI; and/or because the paid budgets are much larger than SEO budgets and therefore require more "justification."