|SUMMARY: We take a break from the norm this week to look at the topic of survey accuracy – considering the role surveys play in marketing as well as presidential elections. Marketers read survey results all the time. But results can be inaccurate – especially outside of professional and academic research. Here’s a primer on how to find the most common flaws in surveys.|
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Creating Engaging Content: A five-step method for busting writer's block
Read More »