This year, we’ve expanded our traditional Viral Marketing Hall of Fame program to encompass all social marketing initiatives. This means you can share the details of a successful viral marketing campaign that used social media as a key channel, or nominate a non-viral campaign that targeted social followers, was executed in social channels, or used the power of social media in other ways to achieve a marketing goal.
In all cases, Hall of Fame honorees will be selected based on their: o Creativity and unique campaign approach o Relevance to brand or target audience o Measurement tactics put in place o Results, including achieving a significant business goal, not just broad reach
So gather up your campaign results and creative samples and tell us the story behind your biggest social or viral marketing success. There's no cost to enter, and if you are selected, you'll be featured in an upcoming Sherpa newsletter.
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