We surveyed more than 2,000 marketers to learn how they're adapting their PPC marketing strategies to deal with local search, mobile search, social media and other emerging technologies.
Get the highlights of that research in this 18-page PDF excerpt from MarketingSherpa’s 2011 Search Marketing Benchmark Report -- PPC Edition. Your complimentary download includes six new charts that cover topics such as:
o Perception of PPC marketing at budget time o Effectiveness of PPC for specific goals o The impact of social media on PPC clickthrough rates o The impact of mobile and local search
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