Effective email marketing is more than a set of
never-changing best practices. Marketers have to adjust to
constant changes in technology, laws and expectations.
Otherwise, they risk becoming irrelevant and ignored.

That's why best practices have to be constantly updated. This
week we're featuring an excerpt from the all-new MarketingSherpa 2011 Email Marketing Advanced Practices Handbook. The Handbook provides research-supported best practices for improving your email marketing, as well as case studies, worksheets, data and methodologies.

Download your complimentary Handbook excerpt.

Inside you’ll find:

o Charts, stats and analysis
o Worksheets to gauge your email marketing maturity
o Our all-new LEAPS methodology for improving your program