Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Dec 11, 2007
Press Release

MarketingSherpa Seeks Nominations for Email Marketing Awards

SUMMARY: No summary available.
Warren, RI, December 11, 2007—MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, is seeking nominations for its third annual Email Marketing Awards. The awards will be announced on February 26, 2008, at MarketingSherpa’s Email Summit ’08 in Miami, Florida.

“In keeping with MarketingSherpa’s goal of giving marketers information that improves their results, these awards recognize email campaigns that have outstanding measurable results,” said Eric Stockton, MarketingSherpa Vice President. “Winning an Email Marketing Award means that your Email campaign was the most effective 2007 campaign within its category in North America – a case study for all email marketers to emulate.”

The 2008 Email Marketing Awards entry categories, each of which each will have B-to-B and B-to-C winners, include:
• Best Email Opt-in Campaign
• Best Email Newsletter for Marketing Purposes
• Best Promotional Blast -- Direct Sale or Lead Gen Offer
• Best Single Welcome Letter (to New Subscribers)
• Best Automated Series (Auto Responder)
• Best Triggered Personalized Email
• Best Postcard-Style Campaign
• Best (or most dramatic) test you learned from
• Best Non-Email Opt-in Messaging
• “Other” for entrants who don’t fit into the above categories
• And, depending on the entries, additional categories to be defined by MarketingSherpa

The deadline for entries is Friday, January 11. More info and entry forms are available at: There is no entry fee this year, courtesy of sponsor ExactTarget.

Winners will be announced and awarded on the final day of MarketingSherpa’s Email Summit, at the InterContinental Hotel in Miami, Florida, in front of an estimated 800 marketing professionals. Winners will receive engraved glass “Summits” along with a hotlinked profile in MarketingSherpa, which is read by more than 237,000 weekly subscribers.

Last year's top winners of MarketingSherpa’s Email Marketing Awards included: Air Miles (Canada), Ariad, Olympus, ESCO, Greenbrier, Hotel Indigo, RSA, Sprint, Intevation, Mutual of Omaha, MyFax,, On the Record Online, OnStar, Red Motorazr, RoadRunner Sports, SAS, VistaPrint, and Voltimum.

About MarketingSherpa
MarketingSherpa ( is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

Jamie O’Donnell
415 643 8947

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.