Warren RI November 2, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its newest report, Top 10 B-to-B Lead Generation Marketing
Mistakes 2007'. The $19.95 report is available for free download until November 10th at: http://s-i45qd-1315.sgizmo.com

The "Mistakes" report has been completely revised to address the all-too-common errors many business-to-business marketers make while using the following tactics for lead generation campaigns:

- Search engine optimization (SEO) for Google and other search engines

- Email marketing and email newsletters to prospects

- Graphic and art design for advertising, Web sites, and marcom

- Public relations

- Lead registration and sign up forms

The report also briefly addresses the role of blogs, podcasting and viral marketing as part of an ongoing b-to-b lead generation campaign. Marketing professionals may download their own copies of this $19.95 PDF report at no charge until November 10th at:
http://s-i45qd-1315.sgizmo.com

About MarketingSherpa

Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and Benchmark Guides, including its bestselling 'Business Technology Marketing Benchmark Guide'.

The award-winning research firm also produces annual B-to-B Demand Generation Summits in both Boston and San Francisco. For more information, go to:
http://www.sherpastore.com/B-to-BDemandGenerationSummit
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