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Nov 02, 2006
Press Release

MarketingSherpa Publishes 'Top 10 B-to-B Lead Generation Marketing Mistakes' Report Newly Revised for 2007

SUMMARY: No summary available.
Warren RI November 2, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its newest report, Top 10 B-to-B Lead Generation Marketing
Mistakes 2007'. The $19.95 report is available for free download until November 10th at:

The "Mistakes" report has been completely revised to address the all-too-common errors many business-to-business marketers make while using the following tactics for lead generation campaigns:

- Search engine optimization (SEO) for Google and other search engines

- Email marketing and email newsletters to prospects

- Graphic and art design for advertising, Web sites, and marcom

- Public relations

- Lead registration and sign up forms

The report also briefly addresses the role of blogs, podcasting and viral marketing as part of an ongoing b-to-b lead generation campaign. Marketing professionals may download their own copies of this $19.95 PDF report at no charge until November 10th at:

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Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and Benchmark Guides, including its bestselling 'Business Technology Marketing Benchmark Guide'.

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