Warren, RI, January 25, 2008—MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, will feature a session on inventing must-read content newsletters at its Email Summit, at 4:45 p.m. February 25. Robin Anna Pernice, Vice President Marketing JPMorgan’s Deposit Products, will present this B-to-B breakout session.
MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami, FL, February 24-26, and is expected to attract more than 800 participants. In addition to Pernice’s session on building captivating content for B-to-B newsletters, the MarketingSherpa event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of Case Studies.
Titled “Inventing Must-Read Content for B-to-B Newsletters,” Pernice’s presentation covers key strategies for writing content designed to build relationships and increase sales using newsletters in the B-to-B marketplace. Pernice will describe the steps taken during a recent enewsletter launch, including conducting competitive research, selecting editorial content, effective list building and segmentation, and applying tracking and measurement, that resulted in a 35% open rate and a 14% clickthrough rate.
Robin Anna Pernice is a Vice President Marketing for JPMorgan’s Deposit Products in its Clearance & Agency business. JPMorgan (NYSE: JPM) is a leading global financial services firm with assets of $1.6 trillion and operations in more than 50 countries. In her current position, Pernice is actively involved with JPMorgan sales and product executives to successfully create and manage numerous B-to-B marketing campaigns, including enewsletters, online marketing and direct mail campaigns. Before joining JPMorgan in 2005, she worked with several notable global financial and marketing firms including American Express, Citibank and TIAA-CREF.
“We’re thrilled to have JPMorgan’s Robin Anna Pernice participate in our Email Summit,” said Eric Stockton, President of MarketingSherpa. “I’m certain the Summit participants will learn a lot by hearing the email marketing experiences of one of the global financial services leaders.”
is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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