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Aug 28, 2007
Press Release

MarketingSherpa 4th Annual B-to-B Demand Generation Summit in Boston, MA (Oct. 15-16) and San Francisco, CA (Oct. 29-30).

SUMMARY: Adobe Systems, Indicative Software, Oracle, Agilent Technologies and Exeros will present Case Studies at the MarketingSherpa B-to-B Demand Generation Summits in Boston (Oct. 15-16) and San Francisco (Oct. 29-30). Features two popular B-to-B marketing bloggers, Brian Carroll of “B2B Lead Generation Blog” and Michael Stelzner of “Writing White Papers.” More than 550 marketers are expected to attend the event. Complete agenda is at:
Warren, RI (PRWEB) August 28, 2007—MarketingSherpa, a research firm publishing Case Studies and Benchmark data for marketing professionals, announced its 4th Annual Business-to-Business Demand Generation Summit. This two-day Summit features new business-to-business marketing research, intensive workshop sessions and 11 practical Case Studies presented by real-world B-to-B marketers, including Adobe Systems, Indicative Software, Oracle, Agilent Technologies, Exeros, Harvard Business School Publishing and more. The agenda and more information is available at:

With an estimated 550 attendees at this year’s Summits, MarketingSherpa’s Annual B-to-B Demand Generation Summit has presented practical-hands-on B-to-B marketing tactics to more than 2,500 attendees.

“The Marketing Sherpa Lead Generation Summit helped me get a better understanding of RSS, blogs, SEM email marketing tactics, PR and WEB marketing. By showing real-life examples of these elements in action, the Case Studies were particularly helpful to me.”
Philip Corbet, IBM-WW Teleweb

The two-day Summit features:
#1. Case Studies to be presented by B-to-B marketers, featuring their latest campaigns.

#2. New methods of using B-to-B search marketing, video, viral, email campaigns specifically for lead generation and nurturing.

#3. How to market to the Fortune 500; plus, how to use Web 2.0 to reach SMBs

#4. Improved networking with all-star B-to-B marketing bloggers; plus, your fellow attendees at *new* roundtable discussion lunch tables. (Also mingle at exclusive cocktail party and networking breakfasts.)

For more information, including a full agenda, go to:

About MarketingSherpa Inc.:
MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides and How-to Instructions for experienced marketing professionals. 237,000 marketers read MarketingSherpa publications every week.

Praised by The Economist, Harvard Business School's Working Knowledge Site and, the firm is now celebrating its 7th anniversary. For free Case Study newsletters, visit or call toll-free in North America (877) 895-1717.
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