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May 06, 2004
Press Release

IT Marketing Metrics Guide -- 2004 Data for Software, Hardware, & Services Marketers

SUMMARY: MarketingSherpa has released a new guidebook for information technology-related marketers features 185-charts on sales lead generation and direct sales tactics, and real-life results. 879 IT marketers revealed their own results for the Guide. Search marketing, email, telemarketing, and direct mail data included.
Portsmouth RI: MarketingSherpa Inc announces the launch of its newest publication, 'IT Marketing Metrics Guide: 2004 data for software, hardware, & services marketers'.

The 185-tables and charts in the Guide include response rate and budgeting data on every major tactic IT marketers use to generate sales leads, grow brand buzz, and aid in direct sales. Tactics detailed include PR, direct mail, trade shows, telemarketing, search marketing, email marketing, print magazine advertising, online advertising, white papers, and webinars.

While researching the Guide, MarketingSherpa's editorial team surveyed 879 IT marketers directly, as well as gathering data from 43 independent sources including Gartner Group, Bitpipe, KnowledgeStorm, PRWeb, CMP Media TechWeb Network, Millward Brown IntelliQuest, IMCInc, Biz360, iProspect, and Harte-Hanks.

In addition, Bruce Babcock, CEO of the well-known business-to-business advertising agency Babcock & Jenkins, contributed an insightful, data-based, essay entitled, "Marketing to the CIO, Technical Decision Makers, and Technical Influencers".

MarketingSherpa, best known for publishing more than 450 Case Studies on marketing, PR, and advertising, has 237,000 weekly readers. Information and newsletters are available at

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