Warren, RI, April 30, 2008 – With more than 3.7 million subscribers, AG Interactive is one of the largest subscription networks on the Web. Jon Eggleton, VP Marketing, AG Interactive, the digital division of American Greetings Corporation, will present a Case Study on the economics of paid search at MarketingSherpa's 8th Annual “Selling Online Subscriptions Summit” Monday, May 12, at 2:45 p.m.
AG Interactive is an active paid search marketer across many of its web properties, which include AmericanGreetings.com, Blue Mountain, Egreetings, Kiwee, Webshots, PhotoWorks and co-branded eCard sites operated in conjunction with MSN, AOL and Yahoo! Eggleton will go into detail about their experiences relating to the relationship between SEO and paid search, the influence of other media on branded search terms and the impact of increasing costs of search terms. He has worked in the ecommerce and direct marketing space for the past 10 years and has held various management roles in the ecommerce divisions of national brands such as OfficeMax and the Home Shopping Network.
MarketingSherpa Selling Online Subscriptions Summit will be held at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008. In addition to Eggleton's session, the MarketingSherpa event offers the latest case studies on how to raise subscription sales in a recession-type economy, present market research on selling online subscriptions, and include sessions from leading online subscription marketers on tools and tactics that can improve online conversions and revenues. Selling Online Subscriptions Summit is expected to attract over 350 top executives in the paid online content and subscriber services industries.
“The organizers of Selling Online Subscriptions Summit pride themselves on showcasing timely, practical case studies that participants can take away and implement for their online subscriber sites. In today’s recession economy, there is nothing timelier than the economics of paid vs. organic search” said Eric Stockton, President of MarketingSherpa. “I'm certain that Jon Eggleton’s presentation on recent AG Interactive paid search campaigns meets and even exceeds that threshold.”
About MarketingSherpa MarketingSherpa - http://www.marketingsherpa.com - is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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