SUMMARY: Marketers can no longer rely solely on soft metrics to measure social marketing. The C-suite's changing priorities require tactics for measuring social media's contribution to the bottom line. However, MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel.
In this webinar replay, MarketingSherpa presenters discussed how marketers are changing the perception of social marketing’s ability to produce ROI and how they are measuring it.
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2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees
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