Webinar Replay – Realizing a Return on Your Social Marketing Investment

Apr 05, 2012

Event Presentation

Webinar Replay – Realizing a Return on Your Social Marketing Investment

Email to a Colleague Post a Comment Permanent Link Print Version Free Newsletters

SUMMARY: Marketers can no longer rely solely on soft metrics to measure social marketing. The C-suite's changing priorities require tactics for measuring social media's contribution to the bottom line. However, MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel.

In this webinar replay, MarketingSherpa presenters discussed how marketers are changing the perception of social marketing’s ability to produce ROI and how they are measuring it.

How does your social media effectiveness rank? Do you have a clear strategy for monetization?

MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel. We surveyed 3,342 B2B and B2C marketers to learn how marketers are overcoming this challenge.

In this webinar replay, Sergio Balegno, Director of Research, MECLABS, and Meghan Lockwood, Research Analyst, MECLABS, discussed how marketers are changing the perception of social marketing’s ability to produce ROI and how they are measuring it.

Watch as we reveal the following in this hour-long webinar replay: