SUMMARY: In this webinar replay, hear MarketingSherpa and Vocus presenters Justin Bridegan, Sergio Balegno and Kye Strance share how CMOs and other senior marketing executives in the Strategic phase of social marketing maturity are monetizing the channel, and which values and costs they use to calculate ROI.
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.
In this webinar replay, hear how CMOs and other senior marketing executives in the Strategic phase of social marketing maturity are now monetizing the channel.
MarketingSherpa and Vocus presenters Justin Bridegan, Sergio Balegno and Kye Strance discuss how CMOs and other senior marketing executives are overcoming the challenge of social media monetization, and which values and costs they are using to calculate ROI.
Also, see how to implement some of the most effective tactics for monetizing this channel. Tactics will include how to gather intelligence on, segment, profile and influence the influencers.
Thank you for signing up for MarketingSherpa content.
Enter your email below to join thousands of marketers and get FREE newsletters with practical Case Studies, research and training on email, demand gen, SEO, social media and more, as well as MarketingSherpa updates and promotions.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.